Feb 172014


Disclosure:  This is a sponsored post on behalf of Master Lock.  All opinions are 100% my own. 

Master Lock Logo

Back in 2009, a fire broke out in the small law office I was working at.  Luckily, everyone was able to get out in time and there were no injuries.

It was the first time I had ever experienced a fire, and it was incredibly scary.  I could not believe how fast the fire spread.  The receptionist and I originally just smelled smoke, then a moment later we saw it rolling up from the floor, and a very short time after we all got outside, we saw roaring flames through the windows.

We felt so hopeless as we watched the fire fighters try to put out the blaze.  We just stood there in the cold, hearts heavy, lumps swelling up in our throats, holding onto hope that our office, and important client files, would not be a total loss.  

Luckily, the fire was contained to one room in the office, and even though there was a thick layer of smoke residue covering the entire office, we didn’t lose any important client information, or any of our computer equipment.    

The three tenants living underneath our apartment weren’t as lucky, however.  Their apartments were housed under that one room in our office, and in addition to damage from the fire itself, most of their belongings were ruined by the water used to put out the fire.  


Photo courtesy of Bangor Daily News.

Two of the tenants were college students, and the third was an older man who didn’t have a lot of money.  They were all displaced from their homes for several months, as our office, and their apartments, were cleaned and renovated.  

Thankfully, the American Red Cross was there to help them find temporary housing, and also to assist them with their basic needs, such as food and water, and clothing.  We are so fortunate to have such an amazing organization to help people in their time of need.  

We later found out that the fire had started from one of the electrical wires in the ceiling of one of the efficiency apartments below our office.  It was not caused by anyone being careless or negligent.  It was something that could not have been prevented.  

Being in a fire like that really made me become more aware of how fragile everything is.  In just the blink of an eye, everything important to you could be destroyed and lost forever.  I don’t know what we would have done if all of our important client information had been destroyed.  It would have been a nightmare.  

What do you LOVE & CARE about & want to PROTECT?

There are many things in my own home that are so important to me, and I would be incredibly upset if I were to ever lose them.  There are many pictures of my friends and family, Kayleigh’s baby book and keepsakes, the wooden clarinet my grandfather played through high school, and that I played for 8 years, the silver that my Nana received on her wedding day and gave to me several years ago.  We also have two cats that are part of our family.  

Master Lock has been helping families protect their valuables since 1921.  They are the world’s largest manufacturer of padlocks and related security products, providing innovative security solutions for home, automotive, campus, power sports, bike and storage security needs.

Master Lock “Protecting All That You Love and Care About” Sweepstakes

Master Lock Protecting All That You Love Sweeps

Master Lock is kicking off its year-long initiative by asking consumers to tweet what they most want to protect using the hashtag #MasterLockProtects in exchange for a $1 donation to the American Red Cross and entry into a sweepstakes for a chance to win one of 28 prize packs.  

Master Lock will make an initial $10,000 donation to the American Red Cross and will donate up to $10,000 in additional funds based on consumer participation in the sweepstakes.  How great is that?! 

Master Lock wants to help keep the places and people consumers care about safe, which is why they chose the American Red Cross to donate to.

Master Lock’s donation will support the urgent needs of the American Red Cross mission, whether it is responding to a disaster, collecting lifesaving blood, teaching skills to save a life, or assisting military members and their families during emergencies.

Sweepstakes Information:

This sweepstakes will run February 17 – February 28, 2014, and prizes will include:

Grand Prize Winners: 3

First Prize Winners: 25

See Rules and Regulations for Sweepstakes for more information.

Master Lock Twitter Party:

There is also a Twitter party, kicking off this campaign on 2/18, from 8:00 to 9:00 p.m. ET.  Master Lock will be giving away 10 great prize packages!  Click here for more information. 

Will you take a moment to tweet what you most want to protect using the hashtag #MasterLockProtects, to help raise money for the American Red Cross?


  28 Responses to “Master Lock “Protecting All That You Love and Care About””

  1. Thank goodness you were all alright. I’m sure that was scary. I need to look into this since all my documents are in various places in the house and nothing is protected from fire damage. Come to think of it, that would be really scary to lose it all! – Katy

  2. Thank you for the reminder, sometimes I think we get complacent.

  3. OOh sounds like a great contest! Thanks so much for sharing! Have a wonderful week!

  4. That is so scary! I love that they are giving back this way.

  5. That is a great thing they are doing – It is scary and I really had no idea what to do when it happened in our building

  6. I have trusted Master Lock for my personal and valuable belongings for years. I think it’s great they will support the Red Cross if I simply tweet with the hashtag!

  7. That is a really scary thing! I have always loved Masterlock too

  8. What a fantastic campaign! We love the red cross. They helped so many people we knew when we were in the military. I love that Master Lock has chosen Red Cross to be the recipient of such a great charitable event.

  9. That must have been scary. Thankfully I have never experienced a fire up close, but it’s good to be prepared.

  10. We only use Master Lock at our house. :)

  11. The American Red Cross does so much for many in need! I’m so happy to find out that Masterlock is supporting them! And YAY, the sweepstakes begins today!

  12. That is so scary!!! :( We have a few of their items and love them. Definitely a brand to trust!

  13. My father’s house almost had a fire recently from faulty wiring. We are lucky we caught it in time and it did not do any damage. Fires are very scary.

  14. I think it is so easy to get in a routine and forget to protect and plan for emergencies. Great giveaway and very important reminders.

  15. that had to be scary, and that must have been devastating for the older man and the college kids! friends of ours lost almost everything including a family pet in a fire. the emotional recovery took a lot longer than the physical rebuild. the red cross helped them as well.

    i’m going to tweet in a minute here

  16. Master Lock is my go to brand that I trust, but to know that they do so much to help people through the red cross makes me LOVE THEM!!! thank you for all the information about the giveaway and twitter party!

  17. Sounds like a great giveaway! It’s always best to try and be your safest!

  18. Thank you for the reminder. I just moved papers back into the safe and backed up our photos

  19. Wow this brought back bad memories of when I had a fire in the kitchen. That was the scariest moment of my life!

  20. This is a great program to make people aware of and remind us all of the things that we need to make sure are protected in case of emergency. Thanks!

  21. What a scary experience. I am happy everyone was able to get out safely! I think personally as long as my family is safe I would be okay with loosing anything else. Going through something like that helps you to appreciate just how fast life can change!

  22. I love my family and want to protect them. What a great company for supporting the Red Cross.

  23. I’m so glad you are okay! I can only imagine how scary it was!

  24. So scary! Family is my most important valuable to protect. I will do anything to protect them.

  25. Very scary! I didn’t realize what a wonderful company MasterLock is. I always liked them, but didn’t know how much they give back.

  26. That would have been SO scary. Things like that can happen so fast. My Mom left the house one day after putting on her makeup; she used one of those makeup mirrors with the lights on both sides. Their bedroom has an entire bank of windows, and she left the mirror at just the right angle that the sun came in, bounced off the mirror, and onto the wood casing of one window. By the time they got home, they could smell something charred and there was a thick burn line in the casing. Fortunately it didn’t fully ignite, but it could have! Protecting your valuables with Master Lock just makes sense.

  27. We try to be so careful with smoke detectors and cooking safety, but things sometimes just happen no matter how careful you are.

  28. Sounds awesome, we all have to be careful to protect the things we love.

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